Three women. One year. 2027.
There are some rooms
you don't know you need
until you've been inside one.
A room where you can bring the strange idea, the expensive idea, the beautiful idea you can't quite explain yet, or the one that keeps returning even though you haven't figured out what to do with it.
That room is The Speakeasy.
Imagine having someone who knows your work, understands your taste, and has enough context around what you're building to see an idea while it's still half-formed and know where it could go.
Someone who can look at everything you're considering and help you recognize which idea is the one, which direction has something in it, and which thing deserves more of your attention.
Not simply another perspective, but a creative equal who is close enough to the work to help you make it better.
You walk into a restaurant and suddenly know how you want an event to feel. You see a book cover and start reconsidering the visual direction of an offer. You hear one sentence in an interview and suddenly there's an entire campaign forming in your head.
You are already making things, selling things, and moving.
At this stage of your business, the most valuable thing may not be another idea.
It may be having the right person help you decide what deserves to be made.
She has built something real, and she has the clients, the body of work, the ideas, the taste, and the proof to show for it.
She has people around her who can execute, and she knows how to take an idea and move it into the world.
What she wants now is another extraordinary mind inside the work with her.
She wants someone who can look across everything she's creating and see what belongs, what doesn't, what could be bigger, what needs another pass, and what she hasn't seen yet.
In the beginning, so much of building a company is about figuring out how to make it work.
Then the question becomes how to grow it.
But there is a point when another question becomes much more interesting:
WHAT DO I ACTUALLY WANT TO MAKE?
Because once you've built something that works, your company gets to become more than a vehicle for growth.
It can become one of the greatest creative projects of your life.
For nearly a decade, my work has lived at the intersection of business and creativity. I've worked as a photographer, brand strategist, copywriter, designer, mentor and business coach, and every one of those disciplines changed the way I see the next.
I don't experience the photograph, the offer, the room, the language and the experience as separate pieces of a business.
I see how one changes the other.
The photograph can change the way I see the offer. The offer can change the way I imagine the room. The room can change the way someone experiences the brand.
I see the world around the work, not only the work itself.
That's the way my brain works, and it's the reason The Speakeasy exists.
The Speakeasy is a private, year-long creative relationship between me and three women whose companies I want to get close enough to know deeply.
For one year, I become the Creative Director inside your company.
Which means that when someone asks what working with me actually looks like, the answer is beautifully simple:
MEG HOLIDAY IS MY CREATIVE DIRECTOR.
Once a month, we have a private room to look at what you're making, what you're considering, what has changed, and what deserves your attention next. We can use that room to think, decide, edit, direct, or completely reconsider something together.
Ideas rarely arrive according to a calendar, so our relationship doesn't only exist inside scheduled calls. You will have a private Telegram with me for the ideas, questions, references and moments that are better considered while they're alive.
When an idea deserves to move forward, I can create the plan that gives it direction. Depending on what we're making, that could include the concept, positioning, language, visual world, experience, offer architecture or the details your team needs to bring it to life.
The plan will be different every time because the work will be different every time.
Twice during the year, we will step outside the everyday rhythm of your company and look at the world we're building from a little more altitude.
These are opportunities to evolve the brand, create new imagery, make decisions about where we're going next, and make the next version of your work visible.
Once during the year, I will enter your world in person for an event, retreat, production, activation, launch or experience that deserves another level of attention.
We will consider everything from the environment and arrival to the lighting, tables, gifting, artifacts, staging, flow, photographs and tiny details that determine how the experience actually feels.
Because your brand isn't only what someone sees on a screen.
Your brand is what happens to someone when she enters your world.
I will not be sitting outside your company waiting for you to bring me perfectly formed questions. I will be close enough to the work to understand what you're building and to have a point of view about it.
You will have my eye on your work so I can help curate what belongs, what doesn't, what's good, what's almost there, what deserves to become bigger, and what might be trying to become something entirely different.
You and your team will bring those ideas to life, but you won't have to determine the direction alone.
You're not buying more information or another library of things to get through.
You're buying the perspective that comes from having someone know your company well enough to recognize patterns across the work and remember the conversation we had six months ago when the idea you're holding today first started appearing.
You're buying someone who can see the relationship between the thing you're making now and the world you're trying to build around it.
You're buying
my eye on your work for an entire year.
There are three private Creative Director relationships available for 2027.
There are three women in the room because I want to know the work this closely, and that kind of creative proximity requires space.
The woman I imagine inside The Speakeasy has already built something real, and she is actively creating the next version of it.
She has proof. She has ideas. She has people around her who can execute. She has enough experience to know that making something extraordinary often comes down to the details other people would never notice.
She cares about originality, beauty and experience, but more than anything, she cares about making work that feels unmistakably like hers.
At this point in her company,
creative direction has become more valuable than more information.
The thing that makes The Speakeasy interesting to me is that the creative relationship has to run in both directions.
I want to encounter your company and begin seeing possibilities. I want to hear what you're thinking about and have three more ideas occur to me while you're talking. I want to see something you made and immediately wonder what would happen if we took it somewhere neither of us expected.
You are choosing whose eye you want on your work for a year.
I am choosing the work I want to put my eye on.
That mutual creative interest is part of what makes this room work, and it's why there are only three women inside it.
There is an application, followed by a private conversation between the two of us.
This isn't a discovery call where I walk you through an offer you've already read about here. I want to encounter you, your company, your ideas, and the work you're interested in making next.
And you should get to encounter me in the same way.
We are simply finding out what happens when our brains enter the same room.
IS THERE ELECTRICITY HERE?
If there is, we'll know what to do next.
Received.
I read every application myself. If I encounter something in your work that makes me want to know more, I'll invite you into a private conversation.
If I encounter something in your work that makes me want to know more, I'll invite you into a private conversation.
We'll talk about the company you've built, the ideas you're carrying, what you're making now, and what you suspect might be waiting to be made next.
Most importantly, we'll get to experience what happens when we put our brains in the same room.
There are only three relationships available because I want to be able to get this close to the work.
If you've been reading this and imagining what it would feel like to have my eye on yours for a year,
I want to see what you're making. Apply to The Speakeasy